
AI Powered Digital Marketing Course
It’s Your Next Career Move
Is coding difficult? Are you looking for a code-free career in the AI world? Xplore IT Corp simplifies the Digital Marketing Course by covering the basics and providing hands-on practice, from SEO to Meta Ads.
Learn the most advanced Digital Marketing course with top AI tools
We have been in the digital marketing and teaching for 12 years and have led more than 5,000 students to get hired at top IT and MNC companies. Digital marketing is just for students; it’s a career open for anyone willing to learn. Our expert team delivers the latest tools, projects, and certifications to help you gain real-world skills and confidence.
Who Can Enroll?
Entrepreneurs & Business Owners: Learn how digital marketing can help grow your business and reach more customers online.
Working Professionals:Upskill and pivot your career toward digital marketing roles in leading companies.
Graduates & Freshers:Whether your background is technical or non-technical, this course is open to anyone with a bachelor’s degree or equivalent.
Get Certified. Get Skilled. Get Hired.
The Most Practical Digital Marketing Course
Digital Marketing Course Syllabus
- Digital Marketing
- Overview Campaign Goals
- Key Digital Marketing
- Channels
- Developing a Digital Marketing Plan
- Traditional vs Digital
- Marketing
- Introduction to Search Engines
- What is Crawling
- What is Indexing
- Google vs Other Search Engines
- Search Results Anatomy
- SEO vs Paid
- Ads MODULE 3: KEYWORD RESEARCH & ANALYSIS
- Researching Potential Keywords
- Google Keyword Planner Tool
- Identifying Other Keywords from Google Autosuggestion
- Finalizing Your Money Keywords
- On-page optimization
- Html basics
- Important html tags
- Title, meta description, h1
- Keyword density
- Content optimization
- Content length
- Content freshness
- Content uniqueness
- Content quality
- Image optimization
- URL structure
- URL length
- Page speed analysis
- 301 redirects
- Robot.Txt
- Sitemaps.XML
- Internal linking
- Schema.Org
- Important schemas to be implemented
- Google page rank
- Measuring indicators like da and pa
- Adding mozbar chrome extension
- Why backlinks are important?
- Backlinking techniques
- Social bookmarking
- Forum participation
- Web 2.0
- Article directories
- Blog comments
- Classifieds directory
- Submission
- Press release
- Search engine submission
- Infographics
- Video submission
- Answering sites
- Guest posting
- Social media sites
- Business listing
- Do follow links and No follow links
- Referral links
- Link exchange
- Link wheel
- Link pyramid
- Link juice MODULE 8: GOOGLE
- ALGORITHM UPDATES
- Panda algorithm
- Penguin algorithm
- EMD algorithm
- Page layout algorithm
- Mobile friendly algorithm
- Core algorithm
- Other latest algorithms
- Panda algorithm
- Penguin algorithm
- EMD algorithm
- Page layout algorithm
- Mobile friendly algorithm
- Core algorithm
- Other latest algorithms
- Introduction to blogs
- Creating blogs
- Attracting visitors
- Identifying the topics to post
- Periodic posting
- Creating original content
- Content marketing strategy
- Develop content marketing plan
- Driving specific audience MODULE 11: COMPETITOR ANALYSIS
- Competitor analysis tools - ahrefs, semrush,seoprofiler etc.
- Deep diving in ahrefs or any equivalent tool competitor
- Links competitor
- Traffic analysis
- Detailed on-page SEO audit
- Page speed audit
- Content duplication
- Console errors & warnings
- Google penalty check
- Keyword research tools
- Rank tracker tools
- Website audit tools
- On-page optimization tools
- Competitor analysis tools
- Backlink research tools
- Content creation tools
- Creating GMB Profile & Optimize
- Optimizing the local listing!
- Reviews google my business 5 www.xploreitcorp.com
- Periodic posting of updates & its importance
- Handling negative reviews
- Recover Suspended Business
- Organic performance
- Key performance metrics
- Clicks, impressions, CTR
- Top search queries
- Coverage issue
- Sitemaps
- Mobile usability
- FAQs, logos & breadcrumbs
- Top pages usage of various filters
- Structured data
- URL inspection
- Manual action
- Security issues links
- Legacy tools & reports
- Google analytics setup Realtime user analysis
- Location
- Traffic source
- Content
- Audience
- Active user
- Lifetime value
- Cohort analysis
- User explorer Demographics
- Interest
- Affinity
- Inmarket
- Geo
- Behavior
- Technology
- Cross device
- Benchmarking
- Users flow
- Acquisition
- All traffic
- Organic traffic
- Paid traffic
- Google ads
- Search console
- Social media
- Referral traffic
- Campaigns
- Social media traffic
- Behaviour
- Behaviour flow
- Site speed
- Site content
- Site search
- Goal setup
- Conversion
- Goals
- Ecommerce
- Events
- Multi-channel funnels
- Publisher
- Product linking
- Google ads
- Adsense linking
- Reporting
- Other third-party application linking
- Choose keywords
- Create campaign
- Images ads
- Video ads
- Animated ads
- Text ads 7 www.xploreitcorp.com
- Re-marketing
- Youtube marketing
- Creating a PPC campaign
- Quality score & ad rank
- Ad groups & keywords
- Creating text ads
- Bid management
- Negative keywords
- Optimizing PPC campaign
- Extension setup
- Measuring key metrics
- Contextual targeting
- Placement targeting
- Interest targeting
- Topics targeting MODULE 20: REMARKETING ADS
- Standard Remarketing
- Dynamic Remarketing
- Remarketing lists for search ads
- Video Remarketing
- Email Remarketing.
Digital Marketing Landscape
- Digital Marketing
- Overview Campaign Goals
- Key Digital Marketing
- Channels
- Developing a Digital Marketing Plan
- Traditional vs Digital
- Marketing
Mastering SEO
- Introduction to Search Engines
- What is Crawling
- What is Indexing
- Google vs Other Search Engines
- Search Results Anatomy
- SEO vs Paid
- Ads MODULE 3: KEYWORD RESEARCH & ANALYSIS
- Researching Potential Keywords
- Google Keyword Planner Tool
- Identifying Other Keywords from Google Autosuggestion
- Finalizing Your Money Keywords
On-Page Optimization
- On-page optimization
- Html basics
- Important html tags
- Title, meta description, h1
- Keyword density
- Content optimization
- Content length
- Content freshness
- Content uniqueness
- Content quality
- Image optimization
Technical SEO
- URL structure
- URL length
- Page speed analysis
- 301 redirects
- Robot.Txt
- Sitemaps.XML
- Internal linking
- Schema.Org
- Important schemas to be implemented
Off-Page Optimization
- Google page rank
- Measuring indicators like da and pa
- Adding mozbar chrome extension
- Why backlinks are important?
- Backlinking techniques
- Social bookmarking
- Forum participation
- Web 2.0
- Article directories
- Blog comments
- Classifieds directory
- Submission
- Press release
- Search engine submission
- Infographics
- Video submission
- Answering sites
- Guest posting
- Social media sites
- Business listing
Advanced Link Building
- Do follow links and No follow links
- Referral links
- Link exchange
- Link wheel
- Link pyramid
- Link juice MODULE 8: GOOGLE
- ALGORITHM UPDATES
- Panda algorithm
- Penguin algorithm
- EMD algorithm
- Page layout algorithm
- Mobile friendly algorithm
- Core algorithm
- Other latest algorithms
Google Algorithm Updates
- Panda algorithm
- Penguin algorithm
- EMD algorithm
- Page layout algorithm
- Mobile friendly algorithm
- Core algorithm
- Other latest algorithms
Blog Marketing
- Introduction to blogs
- Creating blogs
- Attracting visitors
- Identifying the topics to post
- Periodic posting
Content Marketing
- Creating original content
- Content marketing strategy
- Develop content marketing plan
- Driving specific audience MODULE 11: COMPETITOR ANALYSIS
- Competitor analysis tools – ahrefs, semrush,seoprofiler etc.
- Deep diving in ahrefs or any equivalent tool competitor
- Links competitor
- Traffic analysis
Website Audit
- Detailed on-page SEO audit
- Page speed audit
- Content duplication
- Console errors & warnings
- Google penalty check
SEO Tools
- Keyword research tools
- Rank tracker tools
- Website audit tools
- On-page optimization tools
- Competitor analysis tools
- Backlink research tools
- Content creation tools
Google My Business
- Creating GMB Profile & Optimize
- Optimizing the local listing!
- Reviews google my business 5 www.xploreitcorp.com
- Periodic posting of updates & its importance
- Handling negative reviews
- Recover Suspended Business
Google Search Console
- Organic performance
- Key performance metrics
- Clicks, impressions, CTR
- Top search queries
- Coverage issue
- Sitemaps
- Mobile usability
- FAQs, logos & breadcrumbs
- Top pages usage of various filters
- Structured data
- URL inspection
- Manual action
- Security issues links
- Legacy tools & reports
Google Analytics
- Google analytics setup Realtime user analysis
- Location
- Traffic source
- Content
- Audience
- Active user
- Lifetime value
- Cohort analysis
- User explorer Demographics
- Interest
- Affinity
- Inmarket
- Geo
- Behavior
- Technology
- Cross device
- Benchmarking
- Users flow
- Acquisition
- All traffic
- Organic traffic
- Paid traffic
- Google ads
- Search console
- Social media
- Referral traffic
- Campaigns
- Social media traffic
- Behaviour
- Behaviour flow
- Site speed
- Site content
- Site search
- Goal setup
- Conversion
- Goals
- Ecommerce
- Events
- Multi-channel funnels
- Publisher
- Product linking
- Google ads
- Adsense linking
- Reporting
- Other third-party application linking
Mastering SEM
- Choose keywords
- Create campaign
- Images ads
- Video ads
- Animated ads
- Text ads 7 www.xploreitcorp.com
- Re-marketing
- Youtube marketing
Google Search ADS
- Creating a PPC campaign
- Quality score & ad rank
- Ad groups & keywords
- Creating text ads
- Bid management
- Negative keywords
- Optimizing PPC campaign
- Extension setup
- Measuring key metrics
Google Display ADS
- Contextual targeting
- Placement targeting
- Interest targeting
- Topics targeting MODULE 20: REMARKETING ADS
- Standard Remarketing
- Dynamic Remarketing
- Remarketing lists for search ads
- Video Remarketing
- Email Remarketing.
Our Digital Marketing Course Trainer
Certifications & Accolades
Satheesh Chandran KR
ENTREPRENEUR | EDUCATIONALIST |
DIGITAL MARKETING XPERT
15+ Years in the IT & Digital Marketing Industry
200+ Batches Trained Across India
10,000+ Students Mentored
Founder of 2 Edtech Companies
Spaeaker at National Marketing Summits
Xplore IT Corp Certificate Benefits
The top digital marketing course provider in Coimbatore, offering comprehensive placement guidance to ensure your success.
Recognized Certificate
Shine bright and show your skills!
Get a Job
Step into exciting career opportunities.
Lifetime Valid
Your certificate, your achievement, forever.
Shareable
Flaunt your success on LinkedIn and socials!
Internship Certificate
Celebrate real work experience gained.
Learn the Most In-Demand Digital Marketing Tools
with Xplore IT Corp!
At Xplore IT Corp, we don’t just teach Digital Marketing—we make you industry-ready. Get hands-on experience with the tools that top marketers use to create, track, and scale campaigns that convert like crazy.
Companies our Students work In
Our students have secured positions in top companies across various industries. From tech giants to startups, they are making an impact in organizations like Google, Microsoft, TCS, Infosys, and more.
What to Expect
Experience a comprehensive learning journey designed for your success
Real-time Doubt Clearing
Have 1:1 mentorship along with our digital marketing course, or online sessions, and get your doubts cleared immediately.
Work on Real-Life Industry Projects
Do the hands-on projects to which you can apply your skills, like SEO training, Google Ads training, Meta Ads training, and AI-powered marketing tools.
Recognized Certification
Get a certificate that is proof of your digital marketing skills and is helpful to your career advancement.
Learn Together with Meta
Get the hands-on training with Meta Ads and other industry-standard platforms for real campaigns.
Industry Expert Trainers
After a couple of years of experience in digital marketing, professionals use the latest tools and strategies and teach you.
Digital Marketing Specialist
Content Marketer
SEO Specialist
Starting Salary
₹2.5 LPA - ₹4 LPA
Onwards
Email Marketing Specialist
PPC Specialist
DM Consultant
Testimonials
From classroom to career success — read what our students and professionals have to say about their learning experience with us.
Frequently Asked Questions (FAQ)
Who can join this course?
The following categories of people can apply: Students, freshers, entrepreneurs, and working professionals.
Do I need prior experience?
The course is just right for beginners and goes all the way to advanced modules.
Will I get a certificate?
One from Xplore IT Corp and another from the internship program, which project did you complete the project.
Is placement support provided?
We give placement assistance, conduct mock interviews, and provide live projects.
What tools will I learn?
SEO, Google Ads, Meta Ads, content & email marketing, and analytics tools.
Is placement assistance guaranteed?
While we can’t promise placements due to the nature of a competitive job market; however, we do provide extensive support resources aimed at helping graduates secure interviews leading to potential employment opportunities shortly after finishing coursework completed successfully!







