AI Powered Digital Marketing Course
It’s Your Next Career Move

Is coding difficult? Are you looking for a code-free career in the AI world? Xplore IT Corp simplifies the Digital Marketing Course by covering the basics and providing hands-on practice, from SEO to Meta Ads. 

Learn the most advanced Digital Marketing course with top AI tools

We have been in the digital marketing and teaching for 12 years and have led more than 5,000 students to get hired at top IT and MNC companies. Digital marketing is just for students; it’s a career open for anyone willing to learn. Our expert team delivers the latest tools, projects, and certifications to help you gain real-world skills and confidence.

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Who Can Enroll?

Entrepreneurs & Business Owners: Learn how digital marketing can help grow your business and reach more customers online.

Working Professionals:Upskill and pivot your career toward digital marketing roles in leading companies.

Graduates & Freshers:Whether your background is technical or non-technical, this course is open to anyone with a bachelor’s degree or equivalent.

Get Certified. Get Skilled. Get Hired.
The Most Practical Digital Marketing Course

Digital Marketing Course Syllabus

  • Digital Marketing
  • Overview  Campaign Goals 
  • Key Digital Marketing
  • Channels 
  • Developing a Digital Marketing Plan
  • Traditional vs Digital
  • Marketing
  • Introduction to Search Engines 
  • What is Crawling 
  • What is Indexing 
  • Google vs Other Search Engines 
  • Search Results Anatomy 
  • SEO vs Paid
  • Ads MODULE 3: KEYWORD RESEARCH & ANALYSIS 
  • Researching Potential Keywords 
  • Google Keyword Planner Tool 
  • Identifying Other Keywords from Google Autosuggestion
  • Finalizing Your Money Keywords
  • On-page optimization 
  • Html basics 
  • Important html tags
  • Title, meta description, h1 
  • Keyword density 
  • Content optimization 
  • Content length 
  • Content freshness 
  • Content uniqueness 
  • Content quality 
  • Image optimization
  • URL structure 
  • URL length 
  • Page speed analysis 
  • 301 redirects
  •  Robot.Txt 
  • Sitemaps.XML 
  • Internal linking
  • Schema.Org 
  • Important schemas to be implemented
  • Google page rank 
  • Measuring indicators like da and pa 
  • Adding mozbar chrome extension 
  • Why backlinks are important? 
  • Backlinking techniques 
  • Social bookmarking 
  • Forum participation
  • Web 2.0 
  • Article directories 
  • Blog comments 
  • Classifieds directory 
  • Submission 
  • Press release 
  • Search engine submission
  • Infographics 
  • Video submission 
  • Answering sites 
  • Guest posting 
  • Social media sites 
  • Business listing
  • Do follow links and No follow links 
  • Referral links 
  • Link exchange
  •  Link wheel 
  • Link pyramid 
  • Link juice MODULE 8: GOOGLE
  • ALGORITHM UPDATES
  • Panda algorithm 
  • Penguin algorithm 
  • EMD algorithm
  • Page layout algorithm 
  • Mobile friendly algorithm 
  • Core algorithm
  • Other latest algorithms
  • Panda algorithm 
  • Penguin algorithm 
  • EMD algorithm 
  • Page layout algorithm 
  • Mobile friendly algorithm 
  • Core algorithm 
  • Other latest algorithms
  • Introduction to blogs 
  • Creating blogs 
  • Attracting visitors 
  • Identifying the topics to post 
  • Periodic posting
  • Creating original content
  • Content marketing strategy 
  • Develop content marketing plan 
  • Driving specific audience MODULE 11: COMPETITOR ANALYSIS 
  • Competitor analysis tools - ahrefs, semrush,seoprofiler etc. 
  • Deep diving in ahrefs or any equivalent tool competitor 
  • Links competitor 
  • Traffic analysis
  • Detailed on-page SEO audit 
  • Page speed audit 
  • Content duplication 
  • Console errors & warnings 
  • Google penalty check
  • Keyword research tools 
  • Rank tracker tools 
  • Website audit tools 
  • On-page optimization tools 
  • Competitor analysis tools 
  • Backlink research tools 
  • Content creation tools
  • Creating GMB Profile & Optimize 
  • Optimizing the local listing! 
  • Reviews google my business 5 www.xploreitcorp.com 
  • Periodic posting of updates & its importance 
  • Handling negative reviews 
  • Recover Suspended Business
  • Organic performance 
  • Key performance metrics 
  • Clicks, impressions, CTR 
  • Top search queries 
  • Coverage issue 
  • Sitemaps 
  • Mobile usability
  •  FAQs, logos & breadcrumbs 
  • Top pages usage of various filters 
  • Structured data 
  • URL inspection 
  • Manual action 
  • Security issues links 
  • Legacy tools & reports
  • Google analytics setup Realtime user analysis 
  • Location 
  • Traffic source
  •  Content 
  • Audience 
  • Active user 
  • Lifetime value 
  • Cohort analysis 
  • User explorer  Demographics 
  • Interest 
  • Affinity 
  • Inmarket 
  • Geo 
  • Behavior 
  • Technology 
  • Cross device 
  • Benchmarking 
  • Users flow
  • Acquisition 
  • All traffic 
  • Organic traffic 
  • Paid traffic 
  • Google ads 
  • Search console 
  • Social media 
  • Referral traffic 
  • Campaigns 
  • Social media traffic
  • Behaviour 
  • Behaviour flow
  • Site speed 
  • Site content 
  • Site search
  •  Goal setup 
  • Conversion 
  • Goals 
  • Ecommerce 
  • Events 
  • Multi-channel funnels 
  • Publisher
  • Product linking 
  • Google ads 
  • Adsense linking 
  • Reporting
  • Other third-party application linking
  • Choose keywords 
  • Create campaign 
  • Images ads 
  • Video ads 
  • Animated ads
  • Text ads 7 www.xploreitcorp.com 
  • Re-marketing 
  • Youtube marketing
  • Creating a PPC campaign 
  • Quality score & ad rank 
  • Ad groups & keywords 
  • Creating text ads
  • Bid management 
  • Negative keywords 
  • Optimizing PPC campaign 
  • Extension setup 
  • Measuring key metrics
  • Contextual targeting 
  • Placement targeting 
  • Interest targeting 
  • Topics targeting MODULE 20: REMARKETING ADS 
  • Standard Remarketing 
  • Dynamic Remarketing 
  • Remarketing lists for search ads 
  • Video Remarketing 
  • Email Remarketing.
Digital Marketing Landscape
  • Digital Marketing
  • Overview  Campaign Goals 
  • Key Digital Marketing
  • Channels 
  • Developing a Digital Marketing Plan
  • Traditional vs Digital
  • Marketing
  • Introduction to Search Engines 
  • What is Crawling 
  • What is Indexing 
  • Google vs Other Search Engines 
  • Search Results Anatomy 
  • SEO vs Paid
  • Ads MODULE 3: KEYWORD RESEARCH & ANALYSIS 
  • Researching Potential Keywords 
  • Google Keyword Planner Tool 
  • Identifying Other Keywords from Google Autosuggestion
  • Finalizing Your Money Keywords
  • On-page optimization 
  • Html basics 
  • Important html tags
  • Title, meta description, h1 
  • Keyword density 
  • Content optimization 
  • Content length 
  • Content freshness 
  • Content uniqueness 
  • Content quality 
  • Image optimization
  • URL structure 
  • URL length 
  • Page speed analysis 
  • 301 redirects
  •  Robot.Txt 
  • Sitemaps.XML 
  • Internal linking
  • Schema.Org 
  • Important schemas to be implemented
  • Google page rank 
  • Measuring indicators like da and pa 
  • Adding mozbar chrome extension 
  • Why backlinks are important? 
  • Backlinking techniques 
  • Social bookmarking 
  • Forum participation
  • Web 2.0 
  • Article directories 
  • Blog comments 
  • Classifieds directory 
  • Submission 
  • Press release 
  • Search engine submission
  • Infographics 
  • Video submission 
  • Answering sites 
  • Guest posting 
  • Social media sites 
  • Business listing
Advanced Link Building
  • Do follow links and No follow links 
  • Referral links 
  • Link exchange
  •  Link wheel 
  • Link pyramid 
  • Link juice MODULE 8: GOOGLE
  • ALGORITHM UPDATES
  • Panda algorithm 
  • Penguin algorithm 
  • EMD algorithm
  • Page layout algorithm 
  • Mobile friendly algorithm 
  • Core algorithm
  • Other latest algorithms
  • Panda algorithm 
  • Penguin algorithm 
  • EMD algorithm 
  • Page layout algorithm 
  • Mobile friendly algorithm 
  • Core algorithm 
  • Other latest algorithms
  • Introduction to blogs 
  • Creating blogs 
  • Attracting visitors 
  • Identifying the topics to post 
  • Periodic posting
  • Creating original content
  • Content marketing strategy 
  • Develop content marketing plan 
  • Driving specific audience MODULE 11: COMPETITOR ANALYSIS 
  • Competitor analysis tools – ahrefs, semrush,seoprofiler etc. 
  • Deep diving in ahrefs or any equivalent tool competitor 
  • Links competitor 
  • Traffic analysis
  • Detailed on-page SEO audit 
  • Page speed audit 
  • Content duplication 
  • Console errors & warnings 
  • Google penalty check
  • Keyword research tools 
  • Rank tracker tools 
  • Website audit tools 
  • On-page optimization tools 
  • Competitor analysis tools 
  • Backlink research tools 
  • Content creation tools
  • Creating GMB Profile & Optimize 
  • Optimizing the local listing! 
  • Reviews google my business 5 www.xploreitcorp.com 
  • Periodic posting of updates & its importance 
  • Handling negative reviews 
  • Recover Suspended Business
  • Organic performance 
  • Key performance metrics 
  • Clicks, impressions, CTR 
  • Top search queries 
  • Coverage issue 
  • Sitemaps 
  • Mobile usability
  •  FAQs, logos & breadcrumbs 
  • Top pages usage of various filters 
  • Structured data 
  • URL inspection 
  • Manual action 
  • Security issues links 
  • Legacy tools & reports
  • Google analytics setup Realtime user analysis 
  • Location 
  • Traffic source
  •  Content 
  • Audience 
  • Active user 
  • Lifetime value 
  • Cohort analysis 
  • User explorer  Demographics 
  • Interest 
  • Affinity 
  • Inmarket 
  • Geo 
  • Behavior 
  • Technology 
  • Cross device 
  • Benchmarking 
  • Users flow
  • Acquisition 
  • All traffic 
  • Organic traffic 
  • Paid traffic 
  • Google ads 
  • Search console 
  • Social media 
  • Referral traffic 
  • Campaigns 
  • Social media traffic
  • Behaviour 
  • Behaviour flow
  • Site speed 
  • Site content 
  • Site search
  •  Goal setup 
  • Conversion 
  • Goals 
  • Ecommerce 
  • Events 
  • Multi-channel funnels 
  • Publisher
  • Product linking 
  • Google ads 
  • Adsense linking 
  • Reporting
  • Other third-party application linking
  • Choose keywords 
  • Create campaign 
  • Images ads 
  • Video ads 
  • Animated ads
  • Text ads 7 www.xploreitcorp.com 
  • Re-marketing 
  • Youtube marketing
  • Creating a PPC campaign 
  • Quality score & ad rank 
  • Ad groups & keywords 
  • Creating text ads
  • Bid management 
  • Negative keywords 
  • Optimizing PPC campaign 
  • Extension setup 
  • Measuring key metrics
  • Contextual targeting 
  • Placement targeting 
  • Interest targeting 
  • Topics targeting MODULE 20: REMARKETING ADS 
  • Standard Remarketing 
  • Dynamic Remarketing 
  • Remarketing lists for search ads 
  • Video Remarketing 
  • Email Remarketing.

Our Digital Marketing Course Trainer

Certifications & Accolades

Satheesh Chandran KR

ENTREPRENEUR | EDUCATIONALIST |
DIGITAL MARKETING XPERT

15+ Years in the IT & Digital Marketing Industry

200+ Batches Trained Across India

10,000+ Students Mentored

Founder of 2 Edtech Companies

Spaeaker at National Marketing Summits

Xplore IT Corp Certificate Benefits

The top digital marketing course provider in Coimbatore, offering comprehensive placement guidance to ensure your success.

Recognized Certificate

Shine bright and show your skills!

Get a Job

Step into exciting career opportunities.

Lifetime Valid

Your certificate, your achievement, forever.

Shareable

Flaunt your success on LinkedIn and socials!

Internship Certificate

Celebrate real work experience gained.

Learn the Most In-Demand Digital Marketing Tools
with Xplore IT Corp!

At Xplore IT Corp, we don’t just teach Digital Marketing—we make you industry-ready. Get hands-on experience with the tools that top marketers use to create, track, and scale campaigns that convert like crazy.

Companies our Students work In

Our students have secured positions in top companies across various industries. From tech giants to startups, they are making an impact in organizations like Google, Microsoft, TCS, Infosys, and more.

What to Expect

Experience a comprehensive learning journey designed for your success

Real-time Doubt Clearing

Have 1:1 mentorship along with our digital marketing course, or online sessions, and get your doubts cleared immediately.

Work on Real-Life Industry Projects

Do the hands-on projects to which you can apply your skills, like SEO training, Google Ads training, Meta Ads training, and AI-powered marketing tools.

Recognized Certification

Get a certificate that is proof of your digital marketing skills and is helpful to your career advancement.

Learn Together with Meta

Get the hands-on training with Meta Ads and other industry-standard platforms for real campaigns.

Industry Expert Trainers

After a couple of years of experience in digital marketing, professionals use the latest tools and strategies and teach you.

Digital Marketing Specialist

Content Marketer

SEO Specialist

Starting Salary

₹2.5 LPA - ₹4 LPA

Onwards

Email Marketing Specialist

PPC Specialist

DM Consultant

Testimonials

From classroom to career success — read what our students and professionals have to say about their learning experience with us.

Success Stories That Inspire

At Xplore IT Corp, we don’t just train students — we launch careers.

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Frequently Asked Questions (FAQ)

Who can join this course?

The following categories of people can apply: Students, freshers, entrepreneurs, and working professionals.

The course is just right for beginners and goes all the way to advanced modules.

One from Xplore IT Corp and another from the internship program, which project did you complete the project.

We give placement assistance, conduct mock interviews, and provide live projects.

SEO, Google Ads, Meta Ads, content & email marketing, and analytics tools.

While we can’t promise placements due to the nature of a competitive job market; however, we do provide extensive support resources aimed at helping graduates secure interviews leading to potential employment opportunities shortly after finishing coursework completed successfully!

One Smart Step Can Take Your Career to the Top,
Become a Certified Digital Marketer in 90 Days

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