AI Powered Digital Marketing Course
It’s Your Next Career Move
Is coding difficult? Are you looking for a code-free career in the AI world? Xplore IT Corp simplifies the Digital Marketing Course by covering the basics and providing hands-on practice, from SEO to Meta Ads.
Learn the most advanced Digital Marketing course with top AI tools
We have been in the digital marketing and teaching for 12 years and have led more than 5,000 students to get hired at top IT and MNC companies. Digital marketing is just for students; it’s a career open for anyone willing to learn. Our expert team delivers the latest tools, projects, and certifications to help you gain real-world skills and confidence.
Who Can Shape the Future with AI?
Entrepreneurs & Business Owners:
Learn how digital marketing can help grow your business and reach more customers online.
Working Professionals:
Upskill and pivot your career toward digital marketing roles in leading companies.
Graduates & Freshers:
Whether your background is technical or non-technical, this course is open to anyone with a bachelor’s degree or equivalent.
Get Certified. Get Skilled. Get Hired.
The Most Practical Digital Marketing Course
Digital Marketing Course Syllabus
- Definition and evolution of digital marketing.
- Key components and channels of digital marketing (overview).
- Traditional vs. Digital Marketing: Similarities and Differences.
- Understanding the Digital Marketing Funnel (Awareness,
- Consideration, Conversion, Loyalty, Advocacy).
- Setting clear marketing objectives (SMART goals).
The importance of a website in digital marketing.
Basic concepts of website structure and user experience (UX).
Introduction to Content Management Systems (CMS) like WordPress.
- Understanding domain names and web hosting.
- Principles of responsive web design for mobile devices.
Understanding the role of keywords in attracting target
audiences.
Types of keywords: short-tail, long-tail, LSI keywords.
Identifying user search intent (informational, navigational,
transactional, commercial).
Utilizing keyword research tools (e.g., Google Keyword Planner,
Ahrefs, SEMrush).
- Analyzing keyword difficulty and search volume.2.2 On-Page SEO:
- Optimizing content for target keywords.
Crafting effective title tags and meta descriptions.
Proper use of heading tags (, etc.).
Image optimization (alt text, file size, format).
Internal linking strategies for improved navigation and SEO.
Content readability and user engagement factors.
4.1 Google Ads / SEM (Search Engine Marketing):
- Introduction to Google Ads platform and ad auction.
- Setting up Search Campaigns: keyword matching, ad groups, ad
- copy creation.
- Understanding Quality Score, Ad Rank, and bidding strategies.
- Introduction to Display Network, Video Ads (YouTube), and
- Shopping Ads.
- Campaign optimization and performance monitoring.
- 4.2 Programmatic Advertising and Affiliate Marketing:
- Programmatic Advertising:
- Understanding the programmatic ecosystem (DSPs, SSPs, Ad
- Exchanges).
- Real-time bidding (RTB) and audience targeting.
- Benefits and challenges of programmatic advertising.Affiliate Marketing:
- Introduction to affiliate marketing models.
- Roles of merchants, affiliates, and networks.
- Strategies for effective affiliate campaigns.
- Introduction to Google Ads platform and ad auction.
- Setting up Search Campaigns: keyword matching, ad groups, ad
- copy creation.
- Understanding Quality Score, Ad Rank, and bidding strategies.
- Introduction to Display Network, Video Ads (YouTube), and
- Shopping Ads.
- Campaign optimization and performance monitoring.
- 4.2 Programmatic Advertising and Affiliate Marketing:
- Programmatic Advertising:
- Understanding the programmatic ecosystem (DSPs, SSPs, Ad
- Exchanges).
- Real-time bidding (RTB) and audience targeting.
- Benefits and challenges of programmatic advertising.Affiliate Marketing:
- Introduction to affiliate marketing models.
- Roles of merchants, affiliates, and networks.
- Strategies for effective affiliate campaigns.
How search engines crawl and index websites.
Website speed optimization techniques.
- Creating and submitting XML Sitemaps and Robots.txt files.
Implementing Schema Markup for rich snippets.
Identifying and resolving crawl errors and broken links.
- Understanding HTTPS and site security.
Building domain authority and trust through backlinks.
Understanding different types of backlinks and their value.
Effective link-building strategies (e.g., guest posting, broken link
building, outreach).
- Online reputation management and brand mentions.
- Setting up and verifying website ownership.
Monitoring search performance: impressions, clicks, Click Through Rate (CTR).
- Identifying indexing issues and URL errors.
- Understanding Core Web Vitals reports.
- Submitting sitemaps and requesting indexing.
Introduction to Google Analytics 4 (GA4) and its interface.
Understanding key metrics: users, sessions, engagement rate, conversions.
- Analyzing audience demographics and behavior.
- Tracking traffic sources and campaign performance.
- Creating custom reports and dashboards for insights.
Introduction to GTM: What it is and why it’s used.
Setting up containers, tags, triggers, and variables.
Implementing tracking codes (e.g., GA4, Google Ads conversion
tracking) without direct code editing.
Advanced event tracking (button clicks, form submissions, video engagement).
Introduction to Google Ads platform and ad auction.
Setting up Search Campaigns: keyword matching, ad groups, ad copy creation.
Understanding Quality Score, Ad Rank, and bidding strategies.
Introduction to Display Network, Video Ads (YouTube), and
Shopping Ads.
Campaign optimization and performance monitoring.
Understanding the programmatic ecosystem (DSPs, SSPs, Ad
Exchanges).
Real-time bidding (RTB) and audience targeting.
Benefits and challenges of programmatic advertising.Affiliate Marketing:
Introduction to affiliate marketing models.
Roles of merchants, affiliates, and networks.
Strategies for effective affiliate campaigns.
Developing a comprehensive social media strategy.
Platform-specific strategies (Facebook, Instagram, LinkedIn, X/Twitter, etc.).
Content creation for social media: text, images, video.
Social media advertising: targeting, ad formats, budgeting.
Community management and engagement.
Creating and optimizing a YouTube channel for discoverability.
Video keyword research and content strategy.
Optimizing video titles, descriptions, tags, and thumbnails.
Understanding YouTube Analytics for performance tracking.
Setting up and verifying a Google Business Profile.
Optimizing profile information for local search.
Managing customer reviews and Q&A.
Utilizing Google Posts, products, and services features.
Strategies for ranking in the local pack.
- Introduction to AI and Large Language Models (LLMs) in marketing.
- Principles of effective prompt writing for content generation.
- Using AI for ideation, copywriting, and content repurposing.
- Ethical considerations and limitations of AI in content creation.
- Building and segmenting email lists.
- Designing effective email campaigns (newsletters, promotions,
- automation).
- Crafting compelling subject lines and email copy.
- Analyzing email marketing metrics: open rates, click-through
- rates, conversion rates.
- Introduction to email marketing platforms.
- Understanding global search markets and cultural nuances.
- Implementing Hreflang tags for multilingual and multi-regional websites.
- Choosing appropriate domain strategies (ccTLDs, subdomains, subdirectories).
- Localizing content and user experience for international audiences.
- Introduction to visual content creation for digital marketing.
- Mastering Canva’s interface and features.
- Creating branded social media graphics, ad creatives, and presentations.
- Designing infographics, flyers, and other marketing collateral.
- Best practices for visual communication and brand consistency.
Our Digital Marketing Course Trainer
Certifications & Accolades
Satheesh Chandran KR
ENTREPRENEUR | EDUCATIONALIST |
DIGITAL MARKETING XPERT
15+ Years in the IT & Digital Marketing Industry
200+ Batches Trained Across India
10,000+ Students Mentored
Founder of 2 Edtech Companies
Spaeaker at National Marketing Summits
Xplore IT Corp Certificate Benefits
The top digital marketing course provider in Coimbatore, offering comprehensive placement guidance to ensure your success.
Recognized Certificate
Shine bright and show your skills!
Get a Job
Step into exciting career opportunities.
Lifetime Valid
Your certificate, your achievement, forever.
Shareable
Flaunt your success on LinkedIn and socials!
Internship Certificate
Celebrate real work experience gained.
Learn the Most In-Demand Digital Marketing Tools
with Xplore IT Corp!
At Xplore IT Corp, we don’t just teach Digital Marketing—we make you industry-ready. Get hands-on experience with the tools that top marketers use to create, track, and scale campaigns that convert like crazy.
Companies our Students work In
Our students have secured positions in top companies across various industries. From tech giants to startups, they are making an impact in organizations like Google, Microsoft, TCS, Infosys, and more.
What to Expect
Experience a comprehensive learning journey designed for your success
Real-time Doubt Clearing
Have 1:1 mentorship along with our digital marketing course, or online sessions, and get your doubts cleared immediately.
Work on Real-Life Industry Projects
Do the hands-on projects to which you can apply your skills, like SEO training, Google Ads training, Meta Ads training, and AI-powered marketing tools.
Recognized Certification
Get a certificate that is proof of your digital marketing skills and is helpful to your career advancement.
Learn Together with Meta
Get the hands-on training with Meta Ads and other industry-standard platforms for real campaigns.
Industry Expert Trainers
After a couple of years of experience in digital marketing, professionals use the latest tools and strategies and teach you.
Digital Marketing Specialist
Content Marketer
SEO Specialist
Starting Salary
₹2.5 LPA - ₹4 LPA
Onwards
Email Marketing Specialist
PPC Specialist
DM Consultant
Testimonials
From classroom to career success — read what our students and professionals have to say about their learning experience with us.
Success Stories That Inspire
At Xplore IT Corp, we don’t just train students — we launch careers.
Frequently Asked Questions (FAQ)
The following categories of people can apply: Students, freshers, entrepreneurs, and working professionals.
The course is just right for beginners and goes all the way to advanced modules.
One from Xplore IT Corp and another from the internship program, which project did you complete the project.
We give placement assistance, conduct mock interviews, and provide live projects.
SEO, Google Ads, Meta Ads, content & email marketing, and analytics tools.
While we can’t promise placements due to the nature of a competitive job market; however, we do provide extensive support resources aimed at helping graduates secure interviews leading to potential employment opportunities shortly after finishing coursework completed successfully!
