Metamorphosis
“Metamorphosis”, a program for developing empowered state of mind among individuals. This tailored program throws light on self-awareness before striking on to the techniques of personal writing excellence required in the content industry. Tools to identify personal traits are employed to arrive to certain conclusion on candidates’ behavior and ethics towards corporate life.
This module is designed to get results on the spot and on the longer run after the training programme, as some concepts need practice on a daily basis. A comprehensive program on coaching participants to get through the fundamentals of writing.
TRAINING METHODOLOGY
TOPICS TO BE COVERED IN THIS COURSE
- Introduction
- Tactical vs Strategy
- Agglomeration vs Aggregation
- Creative Vs Technical Writing.
- Readability vs searchability
- Content Formats: Online/Offline – Print/Digital
- Transactional Cost
- Tone & Its Types
- Style and Its Types
- Sentence Structures
- Common Grammatical Errors
- Spellings: UK/US
- Punctuation Rules in Digital Content Writing (Comma, Full Stop,
- Hyphen, Apostrophe, Parentheses, Questions Mark, Exclamation Mark, etc.)
- Content Flow & Presentation
- Text Designing: Use of Comma, Spacing, Capital, Italics, Margins, Indentation
- Advanced Online Research
- Internet through Google
- Google Keyword Planner
- Wolfram Alpha (Computational
- Cover page designing
- Logo software
- Google Analytics
- Understand Ranking Reports: Woorank, Alexa,
- Creative Common
- Google Local Pages
- Blogging
- Article directories
- Content tags, categories
- Using social media for content distribution
Checking for copyrights
- SEO Writing
- Landing Pages
- Blog
- Social media
- E-Book Writing
- Newsletter & Magazine Writing
- Copywriting
- Press Releases
- Book Reviews
- Product Reviews & Descriptions
- Resume Writing
- Writing cover letter
- Editing & Proofreading
- Permanent challenges in creating effective content
- Broader structure for creating content for social media
- Broader structure for creating content for social media
- Creating and promoting brands with strategic content Segmenting markets
- Understanding the target segments
- Road map to create strategic content
- Writer’s Block
- Ninja Writing
- Mind Mapping
- Foundation of Technical Writing
- Research Paper
- Thesis
- Project Reports
- Grant Writing
- Medical Writing
- User Manuals
- Study Material
- Academic Guides
- Tutorials
- E-Learning
- Instructional Design
- Question Banks
- Workbooks
- Courseware
- Rubric
- Foundation of Creative Writing
- Dialogue Writing
- Script Writing
- Fiction Writing
- Article Writing
- How to Research
- Introduction to Copywriting
- Writing well
- Writing crisp and effective copies
- Introduction to email writing
- Email writing process
- Writing impactful emails
DURATION
The duration of this workshop will be five consecutive days, with 6-7 hour session each day in a total of 30 hours.
CERTIFICATION POLICY
Certificate of Merit for all the candidates.
At the end of this course, an assessment will be organized among the participating candidates, and front-runners will be awarded a ‘Certificate of Excellence’.
ELIGIBILITY
Anyone interested, can join this course.
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